Officially, there is no such place as Siberia. No political or territorial entity has Siberia as its name. In atlases, the word “Siberia” hovers across the northern third of Asia unconnected to any place in particular, as if designating a zone or condition; it seems to show through like a watermark on the page. During Soviet times, revised maps erased the name entirely, in order to discourage Siberian regionalism. Despite this invisibility, one can assume that Siberia’s traditional status as a threat did not improve.
A tiny fraction of the world’s population lives in Siberia. About thirty-nine million Russians and native peoples inhabit that northern third of Asia. By contrast, the state of New Jersey, where I live, has about a fifth as many people on about .0015 as much land. For most people, Siberia is not the place itself but a figure of speech. In fashionable restaurants in New York and Los Angeles, Siberia is the section of less-desirable tables given to customers whom the maître d’ does not especially like. In one of the most important places to be seen having lunch in midtown Manhattan, Siberia is the tables next to the ketchup room, where the condiments are stored.
Newspaper gossip columns take the word even more metaphorically. When an author writes a book about a Park Avenue apartment building, and the book offends some of the residents, and a neighbor who happens to be a friend of the author offers to throw him a book party in her apartment, and the people in the Park Avenue building hear about this plan, the party giver is risking “social Siberia,” one of them warns.
— Ian Frazier
Travels in Siberia