South America

The First World Cup

Photo credit: Dmitry Sadovnikov

Uruguay was chosen by the nascent FIFA to host the inaugural World Cup competition in 1930, in part due to its success at the summer Olympics two years before when its team beat Argentina in the final, and also to celebrate 100 years of independence (its constitution was signed in 1830). Montevideo-born modernist painter and sculptor Guillermo Laborde was chosen to create the poster for the competition—which featured a goalkeeper, arms outstretched, making a save.

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